Wednesday, 1 August 2012

A glimpse into IT journalism

Most passionate journalists believe journalism is the best profession in the world. Some even say journalism is God’s own profession. As a Bangalore-based IT journalist, I second their opinion and bet they are right in believing so. In this article, I will attempt to justify my belief through the eyes of an IT journalist.

Journalists usually cover different beats or areas assigned to them. I have been fortunate enough for having got the chance to cover the IT or information technology beat in my career. An IT journalist’s job is like a white-collared journalism job where you get the perks of both the worlds – that of a journalist and that of a corporate. You don’t have to sweat it out, as much as, say a crime-beat journalist, but you are still a journalist, who reports, writes, and investigates. You are only spared the heat and dust of the outdoors because of the nature of the beat. After all, the IT companies are among those which have the swankiest of offices.

In fact, journalism is hardly a job. It’s a blessing for more reasons than one. As a journalist, you get paid for doing what you like. For instance, you get paid for reading the newspaper; you get paid for meeting celebrities; you get paid for talking to people; you get paid for travelling around the world; you get paid for expressing yourself, etc. The list goes on. Everyone around you does these things anyway. But as a journalist, you do them as a profession and get paid for it too. Your work of course has an agenda, a purpose and a sense of professionalism, which only makes it more worthwhile. The stress and long hours that might seem tedious for people outside the industry actually add to the adrenaline flow of most journalists.

MEETING THE WHO’S WHO

Like most journalists, I too have had the opportunity of travelling around the world attending various international conferences, mostly on technology. Last year, I attended the Oracle OpenWorld in San Francisco, California. OpenWorld is the annual event organised by software giant Oracle. The event hosts more than 45,000 registered attendees and generates over $100 million for the Bay Area economy. At the San Francisco event, I met industry top honchos such as Larry Ellison, CEO of Oracle; Michael Dell, founder and CEO of Dell; Joe Tucci, CEO of EMC and SD Shibulal, CEO of India software giant Infosys, among others. Anyone with some interest in the IT corporate world will acknowledge that the above list is the dream team anyone could imagine to meet under one umbrella.

Closer home, Bangalore, the Silicon Valley of India, is home to some of the industry’s most prominent think tanks such NR Narayana Murthy (founder & chairman emeritus of Infosys), Azim Premji (chairman of Wipro) and Ashok Soota (ex-CEO Wipro Infotech, founder of MindTree and Happiest Minds), among many more. Evidently, IT journalists in the city are never short of story ideas. The city which has the largest number of tech companies in the country gives enough opportunities for reporters to find business news worth reporting.

When American investor and world’s third richest man, Warren Buffett, came to Bangalore, I was among the lucky 500-odd people who had the opportunity to meet him. Apart from business, Buffett had philanthropy in the top of his priority list in India. He told media persons in Bangalore that “philanthropy is much more difficult than business but that does not mean you ignore it.” Buffett has pledged nearly 99% of his personal net worth of $50 billion to the Bill and Melinda Gates Foundation. (The Foundation is one of the largest charitable institutions in the world run by Microsoft founder Bill Gates and wife Melinda Gates).

“I have never given up a meal to give away money, I have never given up a movie, and I have never given up taking my family on a vacation trip, so I have everything in the world that I could possibly want. And yet I have a lot left over, and that money will do nothing for me, but it will do a lot for other people, so I am giving up something that has no value to me and that has value to other people and to me that makes nothing but sense,” Buffett said. He added that the decision to give most of his money to charity was taken while he and his late wife Susan were still in their twenties. “But I felt it was better to be giving away billions later on than millions early on and so far it has worked out that way,” he said.

So, like Buffett who has never given up a meal to help someone in need, journalists never have to give up on the fun of life for the sake of work. For them, work is play and they love doing that. Journalism is a profession which gives you opportunities that no other profession in the world can ever give. What you make of it is left up to you. You also get noticed and recognized for your work and that satisfaction is unique. Journalists are fed with exclusive information on a 24/7 basis, sometimes more than what can be chewed. But the point is, you are constantly learning and always building new mental muscles, and that’s a blessing!

(The author is a Bangalore-based IT journalist currently working as a Principal Correspondent with InformationWeek)

Wednesday, 22 February 2012

Is Good Journalism Bad Business?

Is good journalism bad business? It’s a topic I have been obsessed with since college and why not? The topic is as relevant today as it was many years back. The owners of many media houses have always had tough time dealing with credible journalists. The question boils down to this. If company X is one of the prime advertisers with a magazine or newspaper, should the journalist be stopped from writing a negative story about it? Should company X get even an iota of special treatment? The answer clearly is a NO in all caps and bold. Alas, many of those in the business feel the answer should be YES.

There is no denial that revenues are important to sustain a media house or a publication. The big question here is: Will partiality towards company X bring in the required profit? The answer is No. Readers are quick to decipher what’s real news and what’s an advertisement or an advertorial or a PR gimmick. They read a publication because they trust the content and consider it sacrosanct. The moment the reader discovers that you have restrained covering company X negatively or favoured it in any form because it advertises with you, they are bound to stop reading your publication.

Some sales guys also believe that giving editorial coverage is a good way to sell an ad and bring in revenues. They can’t go more wrong than this. Companies advertise because they know it’s hard to find editorial space. The moment editorial coverage becomes easy, which fool will spend the moolah and advertise? So, in the long run, such strategies will only hit back on the face. Needless to say, advertorials and all custom publishing initiatives are perfect examples of brand dilution and will not work in the long term.

Consider this example. Dhirubhai Ambani bought the Sunday Observer from Ashwin Shah of Jaico and launched a daily paper called The Business and Political Observer to act as their mouthpiece. The Sunday Observer was successful in its Jaico avatar but it never worked as an Ambani operation. Why? It’s because our readers are more intelligent than what we assume them to be. The daily paper became an embarrassment and in no way it saved Ambani’s company from all the negative publicity. The publication actually became a liability for the Ambanis and had to be closed down.

Ravi Dhariwal, CEO of The Times of India Group said in one of the forums, “A good product will always sell…Marketing begins with a good product.” I completely agree with him and I am overtly glad to hear such words coming out of a marketing guy.

My final verdict: Good journalism is good business. Media is the domain of the public and people want fair, truthful and unbiased news and views. There is no scope for any hidden agenda here. We should create a strong editorial-driven product and build revenues around it. It cannot happen the other way round where we build an editorial strategy based on the revenue target.

Monday, 27 December 2010

How I got my passport

Unsystematic things happen with systematic people. One such funny thing happened today. Last week, I had applied for a passport re-issue. I had applied in Tatkal scheme, paying more than double the amount, only to receive it urgently within five days. I was expecting to receive this yesterday or today.

Given that I had not already received it, I got little worried because often people have trouble finding my flat. As I was walking down the road, I came across a man in khaki with a bag. Postman, I thought. He indeed was. So I got hold of that random postman and asked him if he had any letter in my name. Evidently, the answer was “no”.

However he was kind enough to give me a phone number of his colleague who he said might be having it. To my pleasant surprise, I called him and found out that he indeed has a letter bearing my name. Then, we met at a mutually convenient place and he handed over the passport to me after I showed him my ID card. He also said, “I was about to return it to the passport office if you didn’t call me up today.” Phew! How many people would catch a random postman on the road and ask if he has their letter? Then he said, “Coffee?” I understood. I gave him Rs 10, told him thank you and buzzed off.

So much for a passport! While I am really glad to have ultimately got my passport, I sometimes wish things happened systematically with systematic people.

Wednesday, 9 September 2009

Some prominent alumni of my school, St Edmund's, Shillong

  1. Mr JM Lyngdoh, chief election commissioner of India (from June 14, 2001 to February 7, 2004)
  2. Mr Victor Banerjee, a famous Indian actor who appeared in several films by Satyajit Ray and is best known for his finely calibrated performance in "A Passage to India" (1984) for which he won the 'Best Actor' award.
  3. Air Marshal Pranab K. Barbora, recently assumed charge as the new Vice Chief of the Air Staff (VCAS). He was formerly the Air Officer Commanding-in-Chief (AOC-in-C) of IAF’s Western Air Command (WAC) and Eastern Air Command (EAC).
  4. Mr Bijon Dey Sawian, IPS, (former Director General of Police, Meghalaya), former resident of Mawprem, later 5th Mile, Upper Shillong
  5. Mr Dipak Narayan Dutt, IPS, (former Director General of Police, Assam), former resident of Nongrimbah Road, Shillong
  6. Mr Andrew Langstieh, IA & AS, Member Public Enterprises Audit Board, Mumbai
  7. Mr Satya Kant Saikia, IPS, Additional DGP, Gujarat
  8. Mr Jayanta Bora, Chief HR Officer, Airtel, Karnataka & Bangalore Circle - formerly resident of Barik, Shillong
  9. Mr Sanjoy Hazarika, Eminent Journalist, Author, "Strangers of the Mist", formerly resident of Motinagar, Shillong
  10. Mr Kishalay Bhattarcharjee, Correspondent, NDTV, NE India - formerly Resident of Laban.
  11. Mr Atanoo Boroowa, Director, Carritt Moran (P) Ltd, Kolkata, former Resident of Nongrim Hills
  12. Mr Dhruba Hazarika, ACS, Deputy Commissioner, Darrang, Mangaldai, Assam - formerly Resident of Nongrim Hills
  13. Mr Pritom Phookun, IA & AS, Auditor, EU Economic Mission, Norway, Oslo.


(Some designations may have changed now)

Tuesday, 8 September 2009

Good bye class 10 boards

The nervousness, the tension, and the excitement are all gone. I remember a span of time when I used to say “thank you” at the mere sight of someone. Any guesses when was this? It was during my class 10 board exams when so many people kept wishing me “all the best”. One day a doctor uncle looked at me while I was standing at the verandah and I yelled, “thank you uncle…thank you.” In a jiffy, both of us realised the scenario and laughed. The phone constantly ringing to wish you all the best is also gone. Gone with the wind that swept away the class 10 board exams from us.

I pity the next generation, for, they will never experience what it meant to pass the biggest academic hurdle in any student’s life. The slight tension the examination caused was part of learning. It prepared us for the other competitive exams that we will need to sit for in the future. I remember my dad telling me once that a student’s real potential is judged during the class 10 board exams and never during a 12th boards, graduation or masters degree. The logic was simple. It is during the 10th boards that a student has to make a fine balance between all the subjects: English, Literature, History/Civics, Geography, Physics, Chemistry, Biology, Maths, Computer Science and Second language. And I think it makes sense. It reflects a student’s ability to a large extent. These are the subjects that I appeared for in my class 10 board exams. And the main reason I studied them and took them seriously was the board exams. Alas! it’s no more.

The logic of grades also doesn’t appeal to me. According to the grading system, a grade A1 is awarded to a student who scores between 91-100%. I think the gap is too large, for I believe a student who has scored a 91 is very good but the one who has scored 100 is a perfectionist and he must deserve that accolade. Class of 2011 will never know what a board exam means! Sigh!

Wednesday, 17 June 2009

The Fourth Estate and its essence

Rightly called the fourth estate, the Press is as indispensable as the three pillars of democracy: Executive, Legislature and Judiciary. The Press brings forth to the mass anything that is new and worth knowing about. I remember someone saying in one of the press conferences I attended, “The reason why we invite the media is that it forms an important part of the ecosystem we live in.” For instance, a product launch by a company is always followed by a press conference because post-launch, the company has two key functions: sales and publicity, with the former largely dependent on the latter. The three pillars of democracy and the Press therefore are interdependent entities that share the same habitat.

The Press is omnipresent. Don’t question why so but thank that it is so, because without it you wouldn’t have been reading this right now. Without the media, we would have all “survived” in our isolation. I can’t really say “lived”, because living implies something more than merely surviving. We humans by nature are curious beings wanting to know what’s happening on our other side. The media provides us the answer to this need to know. In fact, news, according to me, is giving our audience what they “need to know”. However, in today’s rat race for high NRS figures, TRPs and clicks, news is often being tampered, thereby giving the audience more “nice to know” stuff than what they “need to know”. To pick some random examples, the news about Shilpa Shetty winning the Big Brother is news that is nice to know. We don’t need to know that. We won’t die if we don’t know about it. But the news about hundred farmers committing suicide in a remote village of our country is news which we need to know. This is something that affects us as human beings and we ought to know about it.

The media has played a phenomenal role in many cases. Take for example its active role in the Jessica Lal murder case or the coverage of the 26/11 Mumbai attacks. It might have been many accused of usurping the role of the judiciary in the Jessica Lal case, or criticized for telecasting shots that aided the terrorists during the Mumbai attacks, but what can’t be denied is that fact that in both the cases, the media has played a key role. Without the media, we wouldn’t have even known how, when and where the attacks took place.

The Press has its success stories etched in history, but it cannot afford to be complacent. As Henry Anatole Grunwald quotes, “Journalism can never be silent: that is its greatest virtue and its greatest fault. It must speak, and speak immediately, while the echoes of wonder, the claims of triumph and the signs of horror are still in the air.” Media plays a huge role in nation building and the traditional journalistic elements of truthfulness, accuracy, objectivity, impartiality, fairness and public accountability are sacrosanct to the Fourth Estate.